Millgate Homes launches a new concept in retirement living…

The twin forces of an ageing population of very active and wealthy retirees electing to downsize from large family homes in order to improve their lifestyle has seen the demand for smaller executive lifestyle properties in the UK rise significantly. However, this class of purchaser is notoriously discerning – having both the time and money to spend finding the perfect home to suit their changing lifestyle needs. While high levels of security and low levels of maintenance are a priority to enable spending long periods away from home, space and quality cannot be compromised.

The Millgate board is extremely excited about their entry into this enormous, affluent and fast growing market, and is implementing a carefully thought through strategy that will carry their award winning brand values to this new audience.

But Millgate do not simply wish to be just another entrant into the retirement market – they want to differentiate their offering. Therefore in addition to the conventional Millgate values of spacious accommodation, exceptional specification, top drawer quality and meticulous attention to detail, the new lifestyle homes will boast features such as a concierge service, luxury guest accommodation and lavish shared lounge that will give these developments the distinct atmosphere of an exclusive club. With work due to commence on the first of these special over 55’s developments on Wokingham’s Reading Road, Sales & Marketing Director David Wrigley explains the philosophy:

“This is the first time that we have had an age restriction on a development, but a high proportion of purchasers at our previous top-end, luxury apartment developments fit this discerning profile. We are focused on providing a combination of spacious accommodation, with plenty of space for cherished items of furniture, exceptional specification and fantastic town centre locations – Reading Road is no exception, so rather than change this winning formula we have elected to expand on it, with the concierge service and range of options available enabling purchasers to enjoy a lifestyle change.

“The atmosphere we aim to create will be that of an elite club – hotel service within your own home, providing the perfect solution to those looking for the freedom to spend their retirement truly at their own leisure.”

In addition to Reading Road, Millgate Homes has a further 4 developments in the planning pipeline within the Lifestyle market, and the company is confident that the combination of Millgate’s excellence in design, specification and the added benefit of a concierge service will create a unique ambience that will set new standards in the marketplace. Further details of this and all other current and forthcoming Millgate Homes developments can be found at www.millgatehomes.co.uk – alternatively, call 0118 934 3344.

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For further information please contact
Lorraine Morrissey or Charlotte Rhodes at MMS
tel: 01889 584 808 e-mail: lorraine@mitton.co.uk or charlotte@mitton.co.uk

Millgate Homes:
Millgate Homes is a quality-driven, premium house builder reputed for its excellence in design and for the exacting standards it applies to each of its exclusive developments. As one of Berkshire's leading developers, this vibrant company is focused on seeking out the most desirable sites, optimising planning, designing with passion and building with integrity. Its achievements in these areas are demonstrated by the numerous industry awards won since its launch in 1988. Now, Millgate Homes has established an enviable reputation as a dynamic, high quality house builder. For further information on Millgate Homes, and details of current and forthcoming developments, visit www.millgatehomes.co.uk

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